Digipak Cover Research

Digipaks are an important part of the music industry, this is because it keeps the industry alive in the sense of the physicality of holding a CD or Vinyl. It is also a way for the artist to visually portray their work. 
I first started to brain storm with a variety of covers to see what I liked about them.

 

 From these covers simplicity is a common theme, also each artist's name is clearly presented on the front, and is the 2nd main aspect of the cover that stands out.  This is so everybody  can see exactly who the album is by. It also helps the consumer to pick out their favourite artist from the aisle. 



I like Sub Focus's album cover for Endorphins, I particularly liked the sunset colour scheme. The contrast between the bright orange and the deep purple is very striking. These colours also relate back to the video (intertextuality) as they let off coloured smoke grenades which is red/ purples, further on in the video is a fire which is orange/ red and these are the only colours that features in the video apart from black and white and faded clothes colours. This gives meaning to the album. The image directly in the eye-line of the front acts as a motif to Sub Focus as it appears in all of his album covers and videos. The torus symbol also gives a brand identity which features all over his work. The cover is also very natural, which reinforces the colours in his work but making them surreal as the mist and clouds surround the torus, it's almost magical. The text is also relatively small compared to the torus symbol, which suggests that  Sub Focus wants the audience to pay more attention to the symbol rather than the text. His name however is in capital letters which does make it the second thing the audience should notice, this is important because you need to know who's the album is. 

Sub Focus's most recent album, Torus has many similarities compared to Endorphins. This is because Sub Focus links things together by using motifs. For example the torus symbol features on both covers this shows that he likes to be associated with this image, maybe because of the circular shape showing continuum- this also relates to his tracks. Furthermore  he also uses the same font and use of capital letters on his name. This is very important because it is part of his star image so when people see the font they should associate it with him. The font is very simple and  clear, which makes it easy to read. The natural theme is also present in this cover, for example the use of clouds and rocky surface is very pure. The clouds and background make the torus symbol seem 3D which suggests there is more to the album for instance a different dimension. The clouds and sky are also amplified and almost look unreal because of the camera filter, this could also suggest what the album is about.