Magazine Research

Kerrang! is a well known Music magazine, that focuses on the rock genre and uses a mixture of bands to attract readers. Below is a copy of Kerrang!'s mission statement, which tells us who the magazine is aimed at and what the magazine is about.

Mission Statement

Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator.

James McMahon - Editor

Circulation

37,603 (Jan-Jun '13)

Readership

345,000 (July-Dec '12)

Website

kerrang.com

Magazine Address

Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JG

Below is a table of who actually reads the magazines compared to the mission statement. It shows that more boys reads the magazine than girls. It also shows that the magazine does attract younger readers, which is what the mission wanted.

THE KERRANG! READER.

GebGENDER RATIO

45.3%54.7%

ABC1 PROFILE

51%

% of ABC1 Profile

magazine. The mission statement is below

AGE RANGE

15-24	25-34	35-44	45-54	55-64	65+
56.1%xx	21.5%	13.4%	7.1%	1.8%	0.1%

Source: NRS January 2012 - December 2012

MOJO, is another music magazine which focuses on the popular culture, it is the worlds largest UK magazine  

  

Mission Statement

At MOJO we cover the good stuff. Our award-winning editorial team prides itself in delivering a magazine that is packed with insight, passion, and revelatory encounters with the greatest musicians of all-time, be they established or emerging musicians. The magazine is loved by its readers and artists alike because it engages them on the subject they love the most: music itself.

Every month MOJO brings you a definitive cover feature on an iconic act; a bespoke CD (especially compiled by the editorial team or a major musician in MOJO’s world); and our famous reviews section, the Filter, which brings you 30 pages-plus of the best of that month’s music, both classic and contemporary.

MOJO’s previous guest editors range from David Bowie to Tom Waits via Noel Gallagher and the Red Hot Chili Peppers, showcasing the magazine’s breadth and iconic status among musicians. From The Beatles to The Black Keys, from Led Zeppelin to Laura Marling, from Fleetwood Mac to Flying Lotus.

MOJO is not only Britain’s biggest selling music magazine, it is an immersive experience. At MOJO we invite you to lose yourself in music every month. Join us at www.mojo4music.com for a daily download of what’s going on or to simply find out more about our magazine.

Phil Alexander, Editor-in-Chief & Associate Publisher

Circulation

79,345 (Jan-Jun '13)

Readership

220,000 (Jul-Dec '12)

Website

mojo4music.com

Magazine Address

Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JG

THE 

Here is a table summarises who reads MOJO, we need to know this as then we can pick what magazine would be suitable to our DJ, from this table we can tell that it would not be suitable as a large percentage of readers is 45-54. 

MOJO READER.

GENDER RATIO

26.9%73.1%

ABC1 PROFILE

59.5%

% of ABC1 Profile

AGE RANGE

15-24	25-34	35-44	45-54	55-64	65+
24%	17.1%	17.2%	28.8%	10.4%	2.5%

The magazine that our DJ is most likely to appear in is Mixmag. This is because the magazine is all about dance and the club genre, which is what our track and DJ falls under. 

The picture above shows that audience is aged between 18-25 which lies in-between our target audience, the is more evidence to why our DJ should feature in this magazine.