Digipak Cover Research

Digipaks are an important part of the music industry, this is because it keeps the industry alive in the sense of the physicality of holding a CD or Vinyl. It is also a way for the artist to visually portray their work. 
I first started to brain storm with a variety of covers to see what I liked about them.

 

 From these covers simplicity is a common theme, also each artist's name is clearly presented on the front, and is the 2nd main aspect of the cover that stands out.  This is so everybody  can see exactly who the album is by. It also helps the consumer to pick out their favourite artist from the aisle. 



I like Sub Focus's album cover for Endorphins, I particularly liked the sunset colour scheme. The contrast between the bright orange and the deep purple is very striking. These colours also relate back to the video (intertextuality) as they let off coloured smoke grenades which is red/ purples, further on in the video is a fire which is orange/ red and these are the only colours that features in the video apart from black and white and faded clothes colours. This gives meaning to the album. The image directly in the eye-line of the front acts as a motif to Sub Focus as it appears in all of his album covers and videos. The torus symbol also gives a brand identity which features all over his work. The cover is also very natural, which reinforces the colours in his work but making them surreal as the mist and clouds surround the torus, it's almost magical. The text is also relatively small compared to the torus symbol, which suggests that  Sub Focus wants the audience to pay more attention to the symbol rather than the text. His name however is in capital letters which does make it the second thing the audience should notice, this is important because you need to know who's the album is. 

Sub Focus's most recent album, Torus has many similarities compared to Endorphins. This is because Sub Focus links things together by using motifs. For example the torus symbol features on both covers this shows that he likes to be associated with this image, maybe because of the circular shape showing continuum- this also relates to his tracks. Furthermore  he also uses the same font and use of capital letters on his name. This is very important because it is part of his star image so when people see the font they should associate it with him. The font is very simple and  clear, which makes it easy to read. The natural theme is also present in this cover, for example the use of clouds and rocky surface is very pure. The clouds and background make the torus symbol seem 3D which suggests there is more to the album for instance a different dimension. The clouds and sky are also amplified and almost look unreal because of the camera filter, this could also suggest what the album is about. 

  

Lighting Plans

Chelsea has designed these lighting  plans. These are very important part of the prep work because we need to know exactly how to light a shot to ensure the whole part of the character is appropriately lit accordingly. The lighting sets the mood of the shot, this is why we have chosen to use high key lighting, this is  because our narrative is funny (because of horse masks)

Recce Report

Here is a table showing our risk assessment; this is very important when planning and then filming because we need to ensure everybody will be safe when filming. 

Item/Object	Hazard	Solution
Use of lighting equipment	Risk of tripping on wires, and knocking over lights.	Wires ill be kept in an organized way, and will be taped down to prevent tripping. Careful movement when maneuvering through an area with lighting equipment to stop falling equipment.
Use of camera equipment	Risk of walking into things while using the camera, and knocking over equipment.	When using the cameras e will keep focused on the surrounding environment to prevent walking into walls, other equipment, objects, and other people. Also when maneuvering through areas where the camera is stood on a tripod, and other equipment we will look where we are going to stop knocking them over.
Outdoor Locations	Risk of cars, other people, and scenery.	We will keep an eye out for anything that may cause a risk, such as walking into people and objects, and if near roads will look out for oncoming traffic.
Use of Props	Use of cars, and other props.	Being careful when using a moving vehicle making sure   to be safe. Also to be careful with other props used.
Moving equipment	When we are traveling we will have to carry a large amount of filming equipment.	We will have to move each bit of equipment one at a time to prevent strain and to reduce the risk of damaging  the equipment.
The Weather: Rain, or Sun.	Any team members could overheat or become too cold which may in due course catch a cold.	Check the weather forecast and dress to the appropriately

Conventions of a Music Video

Please click play to view a Prezi about Goodwin's Conventions which I based my textual analyse on.

Magazine Research

Kerrang! is a well known Music magazine, that focuses on the rock genre and uses a mixture of bands to attract readers. Below is a copy of Kerrang!'s mission statement, which tells us who the magazine is aimed at and what the magazine is about.

Mission Statement

Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator.

James McMahon - Editor

Circulation

37,603 (Jan-Jun '13)

Readership

345,000 (July-Dec '12)

Website

kerrang.com

Magazine Address

Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JG

Below is a table of who actually reads the magazines compared to the mission statement. It shows that more boys reads the magazine than girls. It also shows that the magazine does attract younger readers, which is what the mission wanted.

THE KERRANG! READER.

GebGENDER RATIO

45.3%54.7%

ABC1 PROFILE

51%

% of ABC1 Profile

magazine. The mission statement is below

AGE RANGE

15-24	25-34	35-44	45-54	55-64	65+
56.1%xx	21.5%	13.4%	7.1%	1.8%	0.1%

Source: NRS January 2012 - December 2012

MOJO, is another music magazine which focuses on the popular culture, it is the worlds largest UK magazine  

  

Mission Statement

At MOJO we cover the good stuff. Our award-winning editorial team prides itself in delivering a magazine that is packed with insight, passion, and revelatory encounters with the greatest musicians of all-time, be they established or emerging musicians. The magazine is loved by its readers and artists alike because it engages them on the subject they love the most: music itself.

Every month MOJO brings you a definitive cover feature on an iconic act; a bespoke CD (especially compiled by the editorial team or a major musician in MOJO’s world); and our famous reviews section, the Filter, which brings you 30 pages-plus of the best of that month’s music, both classic and contemporary.

MOJO’s previous guest editors range from David Bowie to Tom Waits via Noel Gallagher and the Red Hot Chili Peppers, showcasing the magazine’s breadth and iconic status among musicians. From The Beatles to The Black Keys, from Led Zeppelin to Laura Marling, from Fleetwood Mac to Flying Lotus.

MOJO is not only Britain’s biggest selling music magazine, it is an immersive experience. At MOJO we invite you to lose yourself in music every month. Join us at www.mojo4music.com for a daily download of what’s going on or to simply find out more about our magazine.

Phil Alexander, Editor-in-Chief & Associate Publisher

Circulation

79,345 (Jan-Jun '13)

Readership

220,000 (Jul-Dec '12)

Website

mojo4music.com

Magazine Address

Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JG

THE 

Here is a table summarises who reads MOJO, we need to know this as then we can pick what magazine would be suitable to our DJ, from this table we can tell that it would not be suitable as a large percentage of readers is 45-54. 

MOJO READER.

GENDER RATIO

26.9%73.1%

ABC1 PROFILE

59.5%

% of ABC1 Profile

AGE RANGE

15-24	25-34	35-44	45-54	55-64	65+
24%	17.1%	17.2%	28.8%	10.4%	2.5%

The magazine that our DJ is most likely to appear in is Mixmag. This is because the magazine is all about dance and the club genre, which is what our track and DJ falls under. 

The picture above shows that audience is aged between 18-25 which lies in-between our target audience, the is more evidence to why our DJ should feature in this magazine.