Market Research

We asked 40 17-25year olds about our star image, narrative of the video, our song and what they thing should be improved.
From our market research we found that 80% of the participants liked our horse mask narrative, one of the comments included that they found it 'funny' and 'interesting' and are extremely excited to see our final piece. 
The majority of the participants found our star image was good and they enjoyed the idea that our DJ is anonymous which gave a different edge to our video. 
30% of the participants felt our song choice could be improved because the tracks are too 'jumpy' and don't connect well. However the majority of the participants did  like our song and felt it would go well with our narrative and dance routine. 
Another comment was to include lip-syncing, but we are not sure how to include this because the main characters are wearing masks it could be hard to incorporate. 
Some people also suggested that we should use a range on camera angles and styles to increase the variety of shots and add more styles and more flare. 

From the market research, I will take into account the range of camera angles and shots, because I think it is a valid point that our video needs variety to keep the audience's attention. This is important in a music video because it is made to promote the song and give the artist exposure. If the audience doesn't enjoy the video they are less likely to share it with their friends and across the internet, which in consequence doesn't promote the video. The  track itself, may be jumpy but I intend to correlate this through the editing. Through rhythmic editing, I can make the track and video reflect each other.  

As our fan-base is young I will intend to reach them through the internet by creating a YouTube account where the DJ can upload the tracks and any behind the scenes videos which may interest our target audience. We can then also upload any interviews or fan videos. Similar artists (same target audience) have done this, such as The Wanted. On their YouTube Channel, they have many interviews, backstage clips and all of their video shoots: 

At the bottom of the page you can see all of their recent uploads, underneath this is different playlists for their fans to also listen to.  Their new video is present in the middle for their fans to easily see. The have also included a header to promote their new album.

Our DJ will also have their own website which will include exclusive pictures, interviews, merchandise, a blog of what DJ Concord has been up to, any tour dates that may  have been announced. This will be used by fans to see what the artist has been doing, it is also a way of the fan interacting with them. There will also be a forum where fans can discuss things for example a single etc. David Guetta is a similar style DJ with the same target audience as our DJ Concord (17-25) David Guetta's website is very modern in the since there is ever changing pictures as the background, and when you click on a heading it switches down the side. This would appeal to his target audience as the are young and they like modern ideas and technologies.

This shows a huge focusing picture of David and his fans, with  a red strip across the top with different headings including: news, tours and videos.

 The website is used to have a more 'personal' relationship with your fans as people checking the website are more likely to be loyal fans. A website is also a good place to sell official merchandise to your fans, which is a convention of websites.


I have also designed a Twitter page, this is because many artists who target 14-24year olds set up a social networking page to either interact with their fans or to gain more exposure. Artists also use Twitter to: post any pictures, say what they're doing, announce when they are realising tracks, albums, videos etc. Social Networking is now one of the fundamental elements for artists to 'talk to' their fans and this is why our DJ has got a Twitter page.