Textual Analysis- Breach Jack

Jack by Breach comes from the Dance genre and because of this genre there are lots of dancing in the video and abstract images. Also the video features fast cutting and different styles of editing.
The video visualises the lyrics because the main lyrics in the song is; 'I want your body, everybody wants your body so c'mon lets jack, lets jack' and then during the video the characters 'jack' and perform a dance routine. The lyrics are also amplified at the beginning because there are extreme close ups on a women's and man's mouth lip syncing the lyrics which then changes to a close up of their face.

There is a relationship between the music and video also because the video is cut to the beat. This is also visualised by the video as towards the beginning there is a man controlling the video with a box and every time he slides it across to the beat the image changes. As the music changes slightly to a quicker beat so does the cutting, for example when the 'ginger button' is pressed the music changes into a different tune the cuts of the video is faster to match the beat.

A screenshot of the man controlling the box

English DJ Ben Westbeech, doesn't appear in his music video, this is a common approach for some DJs as some like to remain unknown to the public. The record company is trying to sell this video as a quirky and unique track. The video illustrates this as the characters in the video are from another furry land where hair is produced all over them,  and this has never been seen before. Which could then correspond with how Breach's image is being offered as something a bit different and modern. As this is, one of Ben Westbeech's first track under the name of Breach, there isn't many video's to compare it with, but Westbeech has released another track called 'So Good Today' and it relates to 'Jack' as the video cutting is similar as they both cut to the beat of the song however Westbeech does appear in 'So Good Today'  unlike 'Jack' which also shows that this video represents a change of image as he has changed his name and recording style.  These pictures below show the  change in video style the one on the left is from 'Jack' the one on the right is from 'So Good Today'

There is a sense of sexual display especially when we first see the ginger lady is also on sexual display as the camera flows around her whilst she sits on the ginger chair and as she combs it looking down into the camera, which is a sexualised look the blonde women. There is also some sexualised dancing from the man and women, as they are emphasising their body 

 
 
 
. Their costumes before it switches to hair can also be judged as being sexual as one man is just wearing a caveman style skirt or the women are just wearing boob-tubes and a small skirt.
To conclude this video represents a new style for Breach and uses an unusual narrative in the video of a 'furry universe' the video editing cuts to the beat which is a characteristic of dance music and is popular among other similar genres. There is also references of sexual display from the voyeurism or from costumes to give the video a sexy edge to it which is also common of today's music videos.